Nothing is more ubiquitous in today’s public relations industry than the press release. The BIGteam has spent countless hours over the past 18 years drafting, revising and approving press releases on behalf of our clients. For such a staple tool in communications, many are still unaware of how the press release became so important. Although it may seem like it was created by a university professor, the history and conception of the first press release is actually quite spontaneous.
Long time, no see BIGtechies! Halloween may be over, but we’re still feeling some spooky vibes after binge-watching the recently released Stranger Things Season 2 on Netflix. In the spirit of the holiday and our new favorite show, we’re bringing you all the tech news you may have missed while you were out trick-or-treating, as told by the kids of Hawkins (no spoilers ahead, we promise).