TheSkimm has been bringing easy-to-digest news stories (and some much needed humor) to our inboxes with the Daily Skimm for a little over three years. Now, the company that made it their mission to tell us what big stories happened yesterday wants to tell us what’s happening in the future.
Ah, rebranding. It can be an amazing tool, especially for companies that have been around for decades and need a little refreshing. On the other hand, rebranding can also become a company’s biggest pain in the butt. Although there are plenty of examples of successful rebranding, there are so many more examples of it going horribly wrong. Here are a few rebrands that we love to hate.