On March 11, COVID-19 was declared a pandemic by the World Health Organization (WHO), bringing significant changes to the workplace, homes and beyond. With work from home and social distancing policies in place, the new normal can feel uncertain and unpredictable. For PR pros, a global health crisis can also widely impact client operations, outreach, news and PR planning. For some tips on how to adjust strategy, the BIGteam has compiled our best practices for operating during a widespread crisis.
In the age of social media, it’s vital for companies of all sizes to maintain a strong social media presence and visual brand aesthetic through unique and professional content. However, for small businesses or individual users, facing this challenge can be difficult without the means to hire a social media guru to design and curate content for your platforms. Enter social media graphic design tools! These helpful apps, platforms, and programs can serve as virtual social media guides, making it possible for any business to successfully manage their social channels. The #BIGteam is always using Adobe Spark and Canva, so we decided to put them head-to-head to see which is the reigning tool for social media!
For nearly a decade, the BIGteam has attended the Consumer Electronics Show (CES), one of the biggest and most important trade shows in the consumer tech industry. As a meeting hub for technology companies and media from all over the world, CES offers an unparalleled opportunity to announce new products and get crucial face time with industry reporters and experts. Read on for the BIGclient highlights from this year’s event!
One of the biggest problems faced by PR pros is when their pitches go unread or unanswered. In today’s industry, there are 6 PR professionals for every journalist - and that ratio continues to become more drastic. Email pitching is a communicator’s best friend, but making your pitch stand out is becoming increasingly challenging. Journalists are inundated with hundreds of pitches every day, so what is the best way to get your client’s story noticed? The BIGteam has compiled a list of the five best ways your pitch can cut through the clutter of your target reporter’s inbox:
December is here, which means celebrating holidays with the BIGteam, earning gift guide coverage and sharing a new app of the month! As life gets busier around the holiday season, we’ve chosen an app that helps us be productive even when we are away from our desks. Keep reading to see why Google Drive is our app of the month!