For nearly a decade, the BIGteam has attended the Consumer Electronics Show (CES), one of the biggest and most important trade shows in the consumer tech industry. As a meeting hub for technology companies and media from all over the world, CES offers an unparalleled opportunity to announce new products and get crucial face time with industry reporters and experts. Read on for the BIGclient highlights from this year’s event!
One of the biggest problems faced by PR pros is when their pitches go unread or unanswered. In today’s industry, there are 6 PR professionals for every journalist - and that ratio continues to become more drastic. Email pitching is a communicator’s best friend, but making your pitch stand out is becoming increasingly challenging. Journalists are inundated with hundreds of pitches every day, so what is the best way to get your client’s story noticed? The BIGteam has compiled a list of the five best ways your pitch can cut through the clutter of your target reporter’s inbox:
The BIGteam can’t believe it’s already November! As the festive season approaches and the volume of holiday gift guide coverage skyrockets, we selected an app that we love to use to find and share news. Read on to learn why November’s App of the Month is Pocket!
Starting a public relations internship offers an amazing opportunity to learn new skills, make connections, and apply what you have been learning in the classroom to a real agency with real clients. After two semesters with BIGfish as an intern, I can definitely say I’ve learned a lot about how to get the most out of this experience. For PR students, internships are a crucial stepping stone into the real world of communications, and it is imperative to maximize every resource at your disposal! Here are a few tips I’ve learned along my journey.
The Associated Press Stylebook is a revered writing guide for journalists, PR professionals and members of the media. Every year, AP releases an updated edition with new words, phrases, formats, and grammar - pushing the writing world to dig a little deeper. The 2019 AP Stylebook includes over 200 new or revised entries, and PR pros know the importance of keeping tabs on the biggest updates. Now that we’re halfway through the year(!), it’s a good time to brush up on some of the most crucial changes.