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Chelsea Higgins

Viewing posts from: November 2000

Meet Our New Team Member, Anna!

by Chelsea Higgins

our team public relations

The BIGteam keeps growing! BIGfish is excited to welcome, Anna Dow to the team as our newest Account Coordinator. Keep reading to learn more about Anna and her love for the outdoors and Italian gelato!  

BIGnews in the Tech World

by Chelsea Higgins

technology

Happy December! Turn up that Michael Bublé Christmas album and settle in for some of the biggest news the tech world has to offer. A lot of stories have broken and developed since we last checked in, but fear not. While the BIGteam was home around our Thanksgiving tables, we were still scrolling through our Twitter feeds keeping tabs on what trends and news were influencing the tech industry. Here are some of the highlights from the past two weeks.  

How to Develop a Successful PR Strategy

by Chelsea Higgins

public relations

Sun Tzu once said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” For any public relations campaign to end in success, an overarching strategy is needed to guide the individual tactics PR professional take when securing press for their clients. When kicking off with a new public relations partner, there are three fundamental pillars that help guide the development of PR strategy: end goals, target audience and key messages. With proven success developing and executing on PR strategies, the BIGteam has some advice on how to turn these pillars into a successful strategy.  

Meet our BIGinterns, Gary & Abbey!

by Chelsea Higgins

our team

The BIGteam is excited to have not one, but two interns working with us this semester! Joining the team for the semester is Gary Prendiville, a junior at Boston University, and Abbey Treamer, a senior at Suffolk University. We are all excited to see the great work these two turn out this semester. We had them answer a few questions about themselves and their aspirations – read on to find out what they have to say!  

BIGnews in the Tech World

by Chelsea Higgins

social media technology

The dog days of summer are upon us. Though our Chief Barketing Officer, Rudy, is relishing the extra time snoozing in his favorite sun spot, the rest of the BIGteam is still hard at work tracking industry trends and following tech stories as they unfold. Since we last checked in, a lot has happened in the world of tech; we’ve compiled the top stories making news that you should know about.  

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