Holidays and other big public events provide a great opportunity for brands to insert themselves and their message into new conversations where they may not have otherwise had a voice. Take the World Cup, for example, which we reported on last summer--brands embraced the social media chatter surrounding the event, and came up with some pretty entertaining commentary that got them noticed (who could forget this Snickers’ tweet?). In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend.
Last Tuesday's State of the Union address has been a the focal point of many conversations throughout the past week. While a PR professional and the President of the United States may not have the same job description, there are a few valuable lessons PR pros can learn from President Obama’s speech.
Last week, the BIGfish team traveled to Las Vegas to take on the International Consumer Electronics Show. We attended press events Pepcom and Showstoppers alongside clients Ring, TYLT and Inmoji, and spent some time walking the show floor at CES where we encountered some pretty cool tech! With more than 20,000 new product announcements made by 3,600+ exhibitors laid out 2.2 million square feet, CES can be daunting. It’s hard to pick out just a few special products, but here are a few that really stood out to us.
Domestic violence is an important issue in our society, and one that sadly occurs in many homes across the nation. For the first time, this problem has been brought into the limelight by the NFL, and the organization failed to understand the gravity of the situation and act accordingly. After ignoring facts and mishandling the Ray Rice case, several other NFL-related domestic violence incidences have emerged, including the Adrian Peterson child abuse case. Keeping in mind that football is the most followed sport in the United States, this NFL crisis has a huge impact on our society.
Unless you were completely disconnected for the last month, you most likely heard the countless rumors circulating about Apple’s September 9 new product announcements. Well, the wait is finally over, and on Tuesday, the tech giant announced two new phones, the iPhone 6 and iPhone 6 Plus, and their first-ever wearable device, the Apple Watch. While the unveiling of new Apple products is always a highly-anticipated and exciting event, it’s also interesting to look at the bigger picture and see what lessons can be learned from the situation. From the ever-growing hype surrounding the announcement, to the public’s unwavering fascination and support of Apple products, to the crisis when the livestream failed to play, Apple serves as a valuable teaching model for public relations professionals.