I’ll admit that I was skeptical of Snapchat when I first heard about it. It’s just another social media fad that will disappear as quickly as its photo messages, I thought. But eventually, reluctantly, I gave in and downloaded the app. Fast forward a year or two and Snapchat is not only still on my iPhone, but it’s one of my most-used social apps - and I’m not alone in my addiction to appreciation for these self-destructing messages.
The World Cup has already seen a record number of viewers this year - up 44% from 2010 - and where there’s a big TV audience, witty tweets can’t be far behind. As of July 1, there were more than 300 million tweets related to the World Cup. Twitter even set up a unique #WorldCup page that features a scoreboard, a list of verified team and related accounts, and of course, a compilation of #WorldCup tweets, photos and videos. With these kinds of numbers, it’s a no-brainer for brands to get in on the conversation - and a few unexpected events set the stage for some interesting real-time tweets.
Pitching is an integral part of getting coverage for your client. But how do you craft a pitch that reporters will… twitter.com/i/web/status/1…