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Viewing posts from: November 2000

VentureBeat Features Christie Street

by BIGfish

news archive

VentureBeat-ChristieStreet-Jan31BIGfish client Christie Street was feautred in VentureBeat this afternoon. The crowdfunding site's first product, DoorBot, reached its funding goal last week and has raised nearly $300,000 to date. "If Kickstarter is the community college for crowdfunded projects, Christie Street is the Ivy League," VentureBeat reported.

Looking To Reach Online Consumers? Try YouTube.

by BIGfish

marketing social media technology

Quick: when you hear the word “website,” what’s the first thing that comes to mind? Google? Facebook? Twitter? How about YouTube? According to Technorati, YouTube is the online site consumers use most, beating out other popular social sites such as Facebook, Twitter, and yes, Google+ (maybe that part isn’t as surprising). Nearly 80% of the participants in Technorati’s study reported that they use YouTube, and the video site was also named the fourth most trusted source of information on the web. Chart Are you surprised? We were - at first. If nothing else, the study at least proves that having a YouTube presence is key if you’re hoping to reach online consumers. However, having a YouTube presence is a bit more complicated than being on a social network like Facebook or Twitter, where it’s easy to share links and photos with the simple click of a mouse. If you’re not producing videos, what’s the point of being on YouTube? That’s precisely what certain brand managers may need to start evaluating: should brands be working videos into their budgets? Depending on your brand, the answer to that question should probably be “yes.” Think about it - even brands that don’t quite exist in a physical form yet (i.e. potential products seeking out funding on crowdfunding platforms like Christie Street and Kickstarter) often create videos to better explain their purpose. People love videos - it eliminates the need to read AND gives you a visual rendering of what you can expect. It’s no wonder YouTube is one of the most used sites by consumers; it’s the closest we can get to seeing the real thing.   There is a lesson to be learned here: if your brand wants to reach online consumers, its online presence needs to extend beyond Facebook and Twitter. YouTube gives brands the ability to demonstrate what they represent with visual cues, sound and more. As the saying goes, “I’ll believe it when I see it.” Cue YouTube.

Apartment Therapy Features Ambient Devices

by BIGfish

news archive

ApartmentTherapy-AmbientDevices-Jan2013BIGfish client Ambient Devices was featured in Apartment Therapy's CES coverage yesterday, in a post titled "The One Word that Defines this Year's CES." Blogger Chris Perez stopped to chat with Ambient's CEO Pritesh Gandhi about the company's Energy Joule, which was a CES Innovations Honoree this year. To read the entire post, click the photo or click here.

TIME Features Christie Street

by BIGfish

news archive

Time-ChristieStreet-Jan14Jamie Siminoff's new crowdfunding platform, Christie Street, was featured in TIME today. Reporter Doug Aamoth stopped by the Christie Street booth at Pepcom to catch up with Jamie during CES last week. Click the photo above or click here to read the full article and to see a video of Jamie explaining how Christie Street works.

MarketWatch Features Christie Street

by BIGfish

news archive

MarketWatch-ChristieStreet-Jan9Christie Street, a new crowdfunding site dedicated to hardware and products, was featured on MarketWatch after reporter Kelli B. Grant stopped by the Christie Street table at Pepcom Monday evening at CES. The first three products available through Christie Street include a backpack with built-in battery for on-the-go charging ($169), decorative Bluetooth headsets ($49) and DoorBot, Wi-Fi Enabled "Smart" Doorbell ($169). To read the entire article, click the photo above or click here.

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