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Viewing posts from: November 2000
Boston Bites Back

BIGfish at Boston Bites Back

by BIGfish

our team public relations

Dozens of talented chefs took over Fenway Park last night for Boston Bites Back, a charity event held exactly one month after the Boston Marathon bombings to raise money for the One Fund. As the first food-related event Fenway has ever hosted, Boston Bites Back was a huge success (and then some). The BIGfish team was among the nearly 5,000 attendees who spent the evening exploring Fenway and enjoying delicious bites from more than 90 Boston-area restaurants.


Of the 60,000+ hors d’oeuvres, which ranged from Tavern Road’s lamb pâté to Blue Ribbon’s North Carolina BBQ and Blue Dragon octopus with Ma La Oil, we had two clear favorites: Clio’s ice cream sandwiches made of rich chocolate cookies and honey butter ice cream, and Mandarin Oriental’s fried artichokes with parmesan cheese. Still searching for the recipes for those two...


In addition to the delicious food, we had the chance to experience some great aspects of Fenway that are usually off-limits to the general public. We walked around the warning track, sat in the dugouts and even touched the green monster - fun for anyone, and especially exciting for Red Sox fans like us!


But the best part of Boston Bites Back wasn’t the food, the drinks or even the chance to experience Fenway like never before. The most enjoyable aspect of the evening was simply celebrating the Boston community and reveling in how the city has truly come together over the past month. A big thank you to Boston Bites Back for putting on a great event that let our city’s spirit shine - #BostonStrong.

Click here to see all of our photos from the event!

--Jacqui Johnstone, Assistant Account Manager

When Your Client Wins TechCrunch Disrupt

by BIGfish

awards our team public relations successes technology

A couple of BIGfish team members, myself included, had the privilege of attending TechCrunch Disrupt in New York last week (click here to see our photos). The three-day event, which TechCrunch calls “one of the most anticipated technology conferences of the year,” featured a number of interesting startups (see: Sand Sign) and several distinguished speakers (hi there Marissa Mayer!). But the most exciting part of the conference was the Startup Battlefield, a startup launch competition we were lucky enough to be involved in.


We made the trip to the Big Apple on behalf of Enigma, a new search and discovery platform for public data. Amazingly enough, 90% of the data in the world today was created in the past two years alone. And although petabytes of public data are created each year, it is nearly impossible to navigate and discover connections across them. Enigma solves this problem by collecting, curating and relating public data sources, in effect creating an infrastructure for big data.


Enigma’s innovative approach to big data earned them a spot in the Startup Battlefield, giving the company the opportunity to pitch their business model in front of the audience and a panel of judges on Tuesday afternoon. Despite being up against 29 other startups, Enigma was selected as one of six finalists to advance to the finals round on Wednesday thanks to their clear presentation and impressive platform. Talk about making a PR pro’s job easy!

With Enigma in the finalist round, we woke up Wednesday morning energized and ready for a busy day on the floor. Between answering questions, coordinating press briefings, and sneaking upstairs a few times to catch some of the various speakers (we couldn’t miss Ashton Kutcher!), the day flew by. Before we knew it, it was time to head back to Penn Station. But the winner hadn’t been announced yet - and Enigma had emerged as a clear crowd-favorite.


We were thrilled when TechCrunch announced that Enigma had won the Startup Battlefield and would be taking home the Disrupt Cup alongside a check for $50,000. Sadly, the conference ran later than expected, forcing us to watch Enigma celebrate on stage from a tiny laptop screen on our train back to Boston.

Regardless, it’s always exciting to see a client win - even more so when it’s announced in front of a live audience at a well-respected tech event. So from all of us at BIGfish, congratulations to Enigma! Get ready for big things to come from this emerging company.


--Jacqui Johnstone, Assistant Account Manager

Boston Bites Back

Brookline Village Welcomes Healthy Food Chain, Clover Food Lab

by BIGfish


Vegetarians and health foodies alike can rejoice in the upcoming opening of the popular food chain Clover Food Lab to the Brookline Village area. Within the next month, Clover is set to open a restaurant at 6 Harvard Street, which happens to be right down the street from the BIGfish offices

Viewed as a fast food destination for vegetarians and organic food enthusiasts, Clover incorporates the ease and pace of fast food with simple recipes and organic ingredients that are relatively healthy.

The Brookline Village Clover restaurant will be joining Clover’s existing empire of restaurants and food trucks, including four restaurants and 11 food trucks that are sprinkled around the greater Boston and Cambridge areas. The Brookline Village location is expected to offer healthy and scrumptious breakfast items, sandwiches, platters and more.

From all of us here at the BIGfish team, welcome to the neighborhood Clover!

clover 2

-- Emily Berkowitz,  Spring 2013 Intern

BIGfish Celebrates Earth Day

by BIGfish

environmental/green our team public relations

Today is Earth Day, and we are celebrating the occasion! Here at BIGfish, we pride ourselves on working with clients who are doing things cleaner, better and cheaper. It’s important to us to feel good about the work we do each day, and we strive to consistently work towards making the world a better place.

Accordingly, each of the BIGfish team members have made a pledge to reduce, reuse and recycle as much as possible throughout the day today. Even simple gestures like bringing your coffee in a reusable thermos, carpooling to work, avoiding printing documents and turning off the lights when you leave a room make an impact. We encourage you to join us in this effort!

In addition to heeding the “3 R’s,” we’d like to share some of the great things a few of our clients do for the environment:
  • Ambient Devices offers consumers a simple way to save energy with their line of in-home energy products, which communicate changes in energy pricing and demand by glowing a varying degree of colors. Ambient’s Energy Joule was a 2013 CES Innovations Honoree.

  • Open Blue is committed to supplying the freshest, healthiest fish - and does so by feeding their cobia an all-natural diet that is free of contaminants and giving them plenty of room to swim in large, stress-free, deep-water net pens off the coast of Panama.

  • Billaway converts a portion of consumers’ everyday spending into earned credits that can then be applied to monthly utility bills, enabling consumers to save on their monthly energy bills.

Later this afternoon, we will be enjoying some tasty snacks to celebrate the Earth - stay tuned for photos. We hope you take some time to appreciate our planet today as well. Happy Earth Day!

Jacqui Johnstone, Account Coordinator

The Role of Social Media in Tragedy

by BIGfish

social media

In the wake of the tragic bombings at the Boston Marathon, many immediately turned to social media as their primary source of information. While traditional news outlets like CNN and NBC were quick to live-report the unfolding events, their coverage lacked a key component: the status of people’s friends and loved ones in Boston.

That’s the new role that social media has taken on in tragic events like Monday’s bombings. While websites like Twitter and Vine provided vital updates for news coverage, the ever-present problem of false information has prevented these networks from becoming trustworthy news sources. Instead, social media has adopted a different role in times like this: providing worried friends and family with the comforting update, “I’m OK.”

While thousands turned to social media to ensure friends and family were safe, thousands more turned to the platforms in an effort to help. BIGfish President David Gerzof Richard appeared on NECN this morning to discuss the power of social media, noting the many beneficial ways it was used in the wake of Monday’s events. Terms like “donate,” “help,” and “volunteer” surged to a 180-day peak on Twitter, and thousands of homes were shared in a Google Doc offering people a place to stay. Google even launched Person Finder, where people can look for or provide information about anyone tied to the incident.

“What was really great was word spread very quickly, so that people were able to slow and stop marathoners from running into what was essentially a war zone,” David Gerzof Richard told the Boston Herald.

We have discussed the role of social media in times of tragedy before. In October, those affected by Hurricane Sandy took full advantage of social media to spread news around the country, and 10 photos were uploaded every second on Instagram. But the reaction to natural disasters differs greatly from the reaction to acts of terror. The tragic events at the Boston Marathon provoked a different type of response on social media platforms, one that ultimately reaffirmed our nation’s generosity and humanity.

In tragedy, social media has become much more than a news source. It has become an outpouring of support from people worldwide and a virtual meeting place for those affected by the events. Today, sites like Facebook and Twitter play a vital role in bringing nationwide news to a personal level - spurring on kindness and support in the process.

Jacqui Johnstone, Account Coordinator

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