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Anna McGeady

Viewing posts from: November 2000

How To Be More Creative: 3 Strategies You Can Use Everyday

by Anna McGeady

business marketing public relations writing

Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.  

BIGnews in the Tech World

by Anna McGeady

consumer electronics mobile public relations social media

The dog days of summer are well underway and the tech world is bringing some fire announcements to go along with ‘em, which can only mean one thing. That’s right gang, it’s time for another “BIGnews in the Tech World” roundup. Here’s what we have for you this week:  

The Science of Interest: What Makes Us Care

by Anna McGeady

marketing public relations

As PR professionals, we work tirelessly to craft stories reporters care about, attending to both the reporter’s personal interests, as well as the collective interests of their audience. But what is it that makes one reporter bite on a pitch while another decides to pass it up? What makes one reader rave about an article while another dismisses it as underwhelming? Let’s explore the science of interest to figure out exactly what it is that makes us care.  

BIGnews in the Tech World

by Anna McGeady

consumer electronics public relations technology

It’s finally June! And you know what that means: summer is right around the corner! So buckle up and get ready, friends, because we’re bringing you the hottest tech news all summer long. Here’s what we have for you this week:  

This Is Why Your Email Pitches Aren’t Working

by Anna McGeady

marketing public relations writing

In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes. If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong?  

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