PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging.
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Month: September 2017
BIGnews in the Tech World
The leaves are changing, and so are the biggest stories in tech. Before you head to the pumpkin patch or apple orchard this weekend to snap the perfect Instagram, make sure you are caught up on the latest happenings in the tech world. The BIGteam has pulled together the biggest stories to keep you informed as you sip your PSL.
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Meet our BIGinterns, Gary & Abbey!
The BIGteam is excited to have not one, but two interns working with us this semester! Joining the team for the semester is Gary Prendiville, a junior at Boston University, and Abbey Treamer, a senior at Suffolk University. We are all excited to see the great work these two turn out this semester. We had them answer a few questions about themselves and their aspirations – read on to find out what they have to say!
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Instagram vs. Snapchat: Snapchat Pulls Ahead with New Bitmoji Update
I want it. I need it. I gotta have it.
This morning, Snapchat released an update enabling users to animate their Bitmoji. That’s right: your Bitmoji can now chill at the watercooler, enjoy a movie and even rock out to your favorite jams.
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Everything Apple Announced at Today’s Keynote
Today marked a day equivalent to Christmas in the tech world: the annual Apple Event. Held at the brand new Steve Jobs Theater in Cupertino, California, the event brought together tech reporters and enthusiasts from all over the world as the company unveiled its latest products and software updates. If you missed the live stream, don’t panic; we’ve rounded up the biggest news so you know what to keep an eye out for at Apple stores (sorry, town squares) this fall.
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BIGnews in the Tech World
September is officially here, which means the BIGfish team is busier than ever preparing for holiday gift guide season. But don’t worry; we’ve still carved out enough time from our schedules to give you the latest round-up of all the tech news you have to look forward to this fall.
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