How Brands Are Interacting With GenZ

Marketing to the youngest generation has always been a challenge. According to GenZ, trends come and go so quickly, it’s hard for brands to catch on. So, what do teenagers find cool? I have no idea. But the people at Google are trying to crack the code to GenZ with their new report outlining the coolest trends, tech, and brands according to the world’s newest generation. Will this new data help public relations and marketing professionals reach this audience? Let’s dive in.
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BIGnews in the Tech World

Between PR mishaps (looking at you, United), Tax Day freebies and news station scandals, you may have found your newsfeed pretty full over the past two weeks. If you feel like you missed out on any updates in the tech world, don’t panic; we’re back again with another roundup of all the tech trends and happenings to keep you in the know.
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How to Find Social Media Influencers: The Definitive Guide

With all the social media platforms available, there is no shortage of opportunities for companies to get noticed online. But brands have to consider carefully who would be the best person to relay their message, especially when non-celebrity endorsements are 10 times more likely to drive in-store purchases than their conventionally famous counterparts. Noting this trend, PR professionals, marketers and advertisers alike are scrambling to figure out who best champions their brand.
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What is Signal and What Does it Mean for Public Relations?

“Find me on Signal”
You may have seen that phrase on a number reporter’s Twitter bios. What is Signal, and why am I supposed to find reporters on it? Continue reading “What is Signal and What Does it Mean for Public Relations?”

BIGnews in the Tech World

We can hardly believe April is here! 2017 is flying by, and already so much has happened in the tech world. Did you miss our last tech news round-up? Don’t worry, you can catch up on all the news here. Here’s what caught our eyes this week:
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