While many people may think of San Francisco or New York as startup hotspots, Boston continues to prove itself as a serious tech hub. With universities like Harvard and MIT, high rates of venture capital investment, and an abundance of creative and qualified people, Boston is quickly becoming an international startup destination. Continue reading “Five Boston-Area Startups to Keep an Eye On”
News reporting is increasingly moving online, forcing entrepreneurs and larger businesses to refocus their public relations efforts on digital journalism or risk falling behind more connected, tech-savvy competitors. Fortunately for business owners and PR practitioners, a number of mobile and web-based innovators have arrived with new tools that make managing public relations in the digital age a better, faster and easier endeavor. In my role as a media relations professor and PR agency founder, I am constantly experimenting with any new publicity tool I can get my hands on. Most do not make the cut past the first day, even fewer make it a full month.
Continue reading “5 Tools to Fuel Your Company's PR Machine”