BIGfish client Christie Street was feautred in VentureBeat this afternoon. The crowdfunding site’s first product, DoorBot, reached its funding goal last week and has raised nearly $300,000 to date. “If Kickstarter is the community college for crowdfunded projects, Christie Street is the Ivy League,” VentureBeat reported.
Quick: when you hear the word “website,” what’s the first thing that comes to mind? Google? Facebook? Twitter?
How about YouTube?
According to Technorati, YouTube is the online site consumers use most, beating out other popular social sites such as Facebook, Twitter, and yes, Google+ (maybe that part isn’t as surprising). Nearly 80% of the participants in Technorati’s study reported that they use YouTube, and the video site was also named the fourth most trusted source of information on the web.
Are you surprised? We were – at first. If nothing else, the study at least proves that having a YouTube presence is key if you’re hoping to reach online consumers. However, having a YouTube presence is a bit more complicated than being on a social network like Facebook or Twitter, where it’s easy to share links and photos with the simple click of a mouse. If you’re not producing videos, what’s the point of being on YouTube?
That’s precisely what certain brand managers may need to start evaluating: should brands be working videos into their budgets? Depending on your brand, the answer to that question should probably be “yes.”
Think about it – even brands that don’t quite exist in a physical form yet (i.e. potential products seeking out funding on crowdfunding platforms like Christie Street and Kickstarter) often create videos to better explain their purpose. People love videos – it eliminates the need to read AND gives you a visual rendering of what you can expect. It’s no wonder YouTube is one of the most used sites by consumers; it’s the closest we can get to seeing the real thing.
There is a lesson to be learned here: if your brand wants to reach online consumers, its online presence needs to extend beyond Facebook and Twitter. YouTube gives brands the ability to demonstrate what they represent with visual cues, sound and more. As the saying goes, “I’ll believe it when I see it.” Cue YouTube.
BIGfish client Ambient Devices was featured in Apartment Therapy’s CES coverage yesterday, in a post titled “The One Word that Defines this Year’s CES.” Blogger Chris Perez stopped to chat with Ambient’s CEO Pritesh Gandhi about the company’s Energy Joule, which was a CES Innovations Honoree this year. To read the entire post, click the photo or click here.
Jamie Siminoff’s new crowdfunding platform, Christie Street, was featured in TIME today. Reporter Doug Aamoth stopped by the Christie Street booth at Pepcom to catch up with Jamie during CES last week. Click the photo above or click here to read the full article and to see a video of Jamie explaining how Christie Street works.
Christie Street, a new crowdfunding site dedicated to hardware and products, was featured on MarketWatch after reporter Kelli B. Grant stopped by the Christie Street table at Pepcom Monday evening at CES. The first three products available through Christie Street include a backpack with built-in battery for on-the-go charging ($169), decorative Bluetooth headsets ($49) and DoorBot, Wi-Fi Enabled “Smart” Doorbell ($169). To read the entire article, click the photo above or click here.
Engadget featured the Energi charging backpack by TYLT, one of the newest products to hit Christie Street. The backpack can charge up to three devices at once on the go, and is currently available for pre-order on Christie Street for $169. To read the entire article, click the photo above or click here.
While walking the CES show floor on Tuesday, the BIGfish team took some time to scout out the coolest technology from Boston-area companies. David Gerzof Richard even went on Fox 25’s morning news (less than 12 hours after returning from Las Vegas – true dedication!) to share these awesome products with viewers.
So, which local products did we think were the best? We’ve created a handy list for you here. Make sure to scroll to the bottom of the post for photos of each product. Enjoy!
Launched via Kickstarter on January 8, the CST-01 is a 0.80mm thin flexible wristwatch with an E Ink display housed in a single piece of stainless steel. This minimalistic timepiece weighs less than 5 pennies, and has already surpassed its goal of $200,000, having raised more than $270,000 in just three days.
Developed by Lilliputian Systems, nectar™ is the world’s first portable power system. Unlike other back-up batteries or recharging devices, nectar does not ever need to be plugged into an outlet, and provides any USB 2.0 compatible CE device from 2 weeks to a month of mobile power. nectar™ is available for pre-order via Brookstone for $299.
ONGUARD’s newest case for the iPhone 5 and iPad is the “origami” Vertex case, which enables users to instantly convert their leather case into a collapsible stand. The lightweight cover provides shock protection with the added benefit of a built-in stand.
The latest device from iRobot is Mirra, an automatic pool cleaner that can filter more than 4,000 gallons per hour. Mirra includes rotating brushes that enable the device to scrub any pool without using its filtration system. The robot will be available this spring for $1,300.
DoorBot is a simple, yet powerful wireless doorbell that streams live video and audio of your front door directly to your smartphone or tablet. At $169, the device enables you to stay connected to your home, no matter where you are. For $319, backers can buy a version that’s fully compatible with Lockitron, enabling you to unlock your door remotely.
Dragon, often cited as the gold standard in voice recognition software, uses your voice to create and edit documents or emails, launch applications, open files, control your mouse, and more. The company’s new Wintermute project aims to make Nuance’s personal assistant truly personal and platform agnostic by building a profile of individual users in the cloud.
Although this was unveiled at last year’s CES, it’s still making headlines – Terrafugia’s street-legal version of its flying car first took flight this past March. At $279,000, the 35 mpg vehicle uses conventional unleaded gasoline and can fit in a single-car garage.
If you’re worried about your electronic devices succumbing to water damage, here’s your solution. Liquipel is a revolutionary process that applies a watersafe coating to your electronic devices, providing protection in the event of accidental exposure to liquids. Invisible to the human eye, Liquipel penetrates the entire device to coat its vital components inside and out. Yet another year of incredible technology at CES!
The BIGfish team attended a second press event, ShowStoppers at the Wynn, on Tuesday evening to represent client Ambient Devices. The company’s CEO, Pritesh Gandhi, was present and the team demonstrated Ambient’s Energy Joule, a glowing device that helps consumers better manage their energy consumption. Check out our pictures from the event!
The BIGfish teamed kicked off #2013CES last night at Pepcom’s Digital Experience at the MGM Grand with client Christie Street. In honor of the college football national championship, this year’s theme was “tailgate.” Check out our pics from the event!
As we tend to do, the BIGfish team is kicking off 2013 with a bang – by attending the annual Consumer Electronics Show in Las Vegas! For those of you who are unfamiliar with CES, this international trade show is arguably the biggest event of the year for the consumer electronics industry. CNN has described it as “geek heaven on Earth — a Super Bowl, Disney World and New York Fashion Week all rolled into one for the techies who flock to Vegas to eyeball the newest gadgets from the world’s leading manufacturers.” Are you excited yet?
BIGfish has attended the trade show for years, and this year we’ll be documenting our experience in a series of blog posts for your enjoyment. We’ll be there from January 6-9, representing clients Christie Street, DoorBot and Ambient Devices. Tweet at us (@bigfishmarket) if you’re going too, and stop by to chat!
So, how are we preparing for it? The most important aspect of preparing for CES is pretty straightforward: get organized. At BIGfish, we create several itineraries, including a master itinerary for ourselves and customized itineraries for each of our clients. This is essential when getting ready for CES, since the trade show is massive and it’s important to know when and where you need to be at all times.
Once your itineraries are all set, make sure you have everything you need for the show itself. Hopefully you figured this out weeks in advance, but now that it’s just a few days away it’s important to make sure all your ducks are in a row. Depending on your clients, this could include anything from a retractable banner to business cards to product samples and more. Marketing materials are key, as you’ll need to make a lasting impression – thousands of people and products will be at the show, so it’s important to do your best to stand out.
Finally, get excited! Even though we’re attending CES for work, it still takes place in the “Entertainment Capital of the World” – and heading to the Nevada desert will be a welcome climate change from wintry Boston. Stay tuned to see what we discover at #2013CES!