Event PR Outreach, GDGT’s First Boston Event

The Client
GDGT is a new type of social platform that connects technology enthusiasts with each other in a tech-friendly, online community through their love they have for gadgets. GDGT was founded by Peter Rojas and Ryan Block, two icons in the technology blogosphere who together built Engadget, Gizmodo and a number of other top technology blogs. In association with their online community, GDGT holds traveling, mini, CES-style showcases in major cities throughout the United States. The showcases are comprised of innovative consumer electronics products that attract each city’s major technophiles, technology reporters and consumer electronic brands.
The Challenge
Without prior connections to Boston, GDGT came to BIGfish with the challenge of executing a well-attended GDGT event attracting technology enthusiasts and reporters in the Greater Boston Area. BIGfish took on this challenge by creating a public relationscampaign that simultaneously promoted the event and attracted targeted attendees. The campaign reached out to top-tier blogs, broadcasters, newspapers, magazines, local media outlets, college newspapers, popular Boston calendar postings and local Boston technology influencers.
The Result
The GDGT event was attended by over 100 reporters and 500+ technology enthusiasts. Peter Rojas responded to the outcome by stating, “BIGfish understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver. They went way above and beyond what we’d expected.”

How to Survive during the S1 "Quiet Period"


By Christine Lovallo
When you first are told that your client is thinking about going public, excitement strikes! You have successfully created influential marketing materials and gained prestigious media exposure. All your hard work is paying off. Although filing an IPO elicits excitement for positive changes, it is important to note that the client will need to go through the quiet period. Here are a few tips and tricks for to keep in mind during the quiet period:
1. No media outreach. Keep the Company out of the public eye, do not talk to the press, updated messaging should remain on hold, and online presence should be minimal.
2. Review and remove. Review website messaging, public relation pitches, marketing and conference materials, and multimedia. Remove the old language used in company materials and revise the messaging and company goals for use after filing.
3. Advise. Your role will be more “advisory” rather than “media outreach”.
4. Prep. At times, it may seem that your client is going into hibernation but think of this period as a time for preparation. Prepare materials that will be needed once the S1 is filed. Materials will include an S1press release and media list of reporters and journalists.

MoMa's "Talk to Me" Exhbit Opens with Vitality GlowCaps



Yesterday, the MoMa’s Talk to Me exhibit opened with great success as people from around the world explored the communication between people and things. Vitality GlowCaps was just one of the many innovative objects that utilizes an everyday object, the amber pill bottle, to communicate to patients.

The Boston Globe Features GreatPoint Energy as a Leader in Clean-Tech


Companies like the venture-backed GreatPoint Energy are developing technology to take coal, one of the nation’s most plentiful, but dirty fuels, and convert it into clean-burning gas.

Glori Energy Featured in Top Industry Publication

The Wall Street Journal Names Cue Acoustics PS1 Top Hi-Fi Audio Solution


One of the best solutions is the Cue Acoustics PS1, a sleek, powerful pair of speakers that you just plug into a power outlet—no need to connect them to an amp or even run a wire between the two of them. Whether your music resides on a PC, a Mac, an Android device or an iPhone (or any of Apple’s monolithic mobile toys) the PS1 can play it—wirelessly. It uses a streaming technology that you’ve probably never heard of even though it’s built into nearly 12,000 products: DLNA. If you bought a networked A/V component recently, it’s most likely DLNA certified, which means, as with the PS1, you can beam audio to it from a Skifta computer or your mobile phone (and if you’re tech-savvy enough, a network-attached storage device). Some Android devices have music players that support DLNA straight out of the box; if yours doesn’t, just download an app like 2PLayer and you’ll be set. Users of iDevices can download MediaConnect or Twanky from the App Store.

Vitality GlowCaps Featured in MoMA Exhibit "Talk to Me"

GlowCaps Featured in MoMA Exhibit

Boston, MA – Jul. 20, 2011 – GlowCaps™, the first wireless Internet-connected smart pill bottle that helps people take their medication, will be part of The Museum of Modern Art’s presentation of Talk to Me: Design and the Communication between People and Objects, which will run from July 24 to November 7, 2011.
MoMA’s Talk to Me focuses on innovative designs, which have cultural impact. The exhibit features inventors who animate everyday objects with the power to touch and influence people.
GlowCaps illuminate, play a melody, and even send a cellular signal over AT&T’s wireless network to trigger a text message or ring a home phone, so that people are prompted to take their medications. To enlist support, patients may elect to have their pill caps share their pill taking history with a family member or physician. GlowCaps even have an embedded push-to-refill button, which reaches out to their pharmacy to automate refills.
“GlowCaps point to a larger trend of embedding computation and communication in everyday objects to make them enchanted,” said David Rose, CEO of Vitality, Inc., the company that designed GlowCaps. “It’s thrilling that MoMA shined a spotlight on a pedestrian object that we brought into the 21st century to help patients live healthier more productive lives. Like seat belts that started as a novelty and became ubiquitous, we expect the benefits of connected medication packaging to become standard.
Multiple studies show higher medication adherence lowers the cost of healthcare and improves patient well-being. GlowCaps have received numerous awards for design and technology, including recently winning a prestigious 2011 Global Mobile Award.
About Vitality
Vitality was recently acquired by healthcare visionary Patrick Soon-Shiong, M.D., as part of his vision to promote healthier consumer behavior. Vitality has a suite of Internet-connected products, which leverage feedback loops and lessons from behavioral economics to improve health and wellness. For more information: http://www.vitality.net/.

Yahoo! Shine Lists Unsubscribe.com as a Top Tool for Clearing Digital Clutter


The sheer volume of email that we are sending and receiving each day is hard to manage. The average person sends out 8 emails per day and receives 31 back. This adds up to more 14,235 emails per year not including SPAM! No wonder we can’t keep track of all of them.
The company Unsubscribe.com estimates that every person on the planet receives at least 4 Bacon emails a day, which adds up to 7300 per year!  If you only delete, they will continue to clog up your account. SPAM filters will not work on these because you agreed to receive them in the first place (even if you did it inadvertently!) If you are using Yahoo mail, there is actually a new Unsubscribe tool that will contact the sender for you and take your name off the mailing list. Or you can forward the email you don’t want to mail@unsubscribe.com or go to Unsubscribe.com and download software that will work with your mail system.

CNN Features Glori Energy’s Sustainable Process

Using technology originally developed in India, Houston-based Glori is using a novel system to stimulate the growth of bacteria in an oil well. As the bacteria grow on the droplets of oil, it becomes slicker and allows it to flow more easily.
“Our strategy is to go from brute force to biology,” said Glori chief executive Stuart Page.
Reviving old wells: Glori’s technology is aimed at older wells where the natural pressure has decreased to a point where the oil no longer flows to the surface by itself. Of the 5 million or so barrels of crude oil produced in the United States each day, about half come from such wells, said Page.

What the Frack?


By Christine Lovallo ::
Over the past few weeks, the media has exploded with a variety of opinions and attitudes to hydraulic fracturing – also known as “fracking’’. This method of producing natural gas has received scrutiny across the country due to concerns that it may be polluting the drinking water in the regions of Texas, West Virginia, Pennsylvania and New York. Below are the top news stories discussing the pros and cons of fracking:
Wall Street Journal
6/19/2011
Fracking’ Disclosure to Rise
Fox News
6/20/2011
Many Remain Fractured on Fracking, Even as Texas Passes Disclosure Law
The New York Times
6/20/2011
Texas: Drillers Must Disclose ‘Fracking’ Chemicals
BusinessWeek
7/7/2011
Official: Ark. ‘fracking’ disclosure rule success
CBS (60 Minutes)
7/10/2011
Energy: The pros and cons of shale gas drilling
Philadelphia Inquirer
7/10/2011
Entrepreneur hopes to make money purifying wastewater from gas drilling
Boston Globe
7/11/2011
Smart Fracking
BusinessWeek
7/11/2011
W.Va. study raises questions about fracking fluid
BusinessWeek
7/11/2011
Marcellus shale pros, cons aired at W.Va. Capitol

BusinessWeek
7/11/2011
Marcellus fracking foes call for W.Va. moratorium
BusinessWeek
7/11/2011
Legal questions raised on NY’s gas-drilling rules
Colbert Report
7/11/2011
Colbert Report: Anti-frack Attacks
The Huffington Post
7/11/2011
Facing Scrutiny, the Oil and Gas Industry Yet Again Resorts to Ad Hominem Attacks and Tantrums
BusinessWeek
7/12/2011
Acting W.Va. gov orders emergency Marcellus rules
Denver Post
7/12/2011
Study sees more gas, oil potential in west
Houston Chronicle
7/12/2011
Another voice: Safe, not sorry, on drilling
Houston Chronicle
7/12/2011
Two factors are likely to strengthen support for domestic natural gas in our energy mix
Philadelphia Inquirer
7/12/2011
Frack humor falls flat for energy company
Associated Press
7/12/2011
Legal questions raised on NY’s gas-drilling rules
NPR
7/13/2011
As Focus On Fracking Sharpens, Fuel Worries Grow
Treehugger
7/13/2011
Fracking Could Damage New York & Pennsylvania Tourism, Too
Treehugger
7/13/2011
After Lifting Fracking Moratorium, Will NY Gov. Cuomo Explain Girlfriend’s Ties to Petroleum Industry?
Fox News
7/14/2011
Energy Company Abandons 24-Page Coloring Book on Fracking Featuring ‘Friendly Fracosaurus’