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When’s The Right Time to Start Doing Holiday Gift Guide Outreach?

by Chelsea Higgins

marketing our team public relations

If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.

We know what you’re thinking, “Who plans for winter holidays before Halloween?” Editorial directors, that’s who. While consumers have the luxury of waiting until autumn firmly sets in before thinking about what to gift their loved ones, print and online outlets begin narrowing down the products they think their readers will love most as early as August. In fact, Fitness, Popular Science, Better Homes and Gardens, Glamour, Elle, InStyle, WIRED and the coveted O! Magazine Favorite Things issue all close for submissions in early September – which means PR firms around the country are preparing to get their clients submitted in August.

The value of placement in a holiday gift guide is undeniable. Shoppers in the United States anticipate spending an average of $929 each during the holiday season. Holiday gift guides help companies capitalize on this time of increased spending by generating brand awareness through trusted sources. For example, if your product is featured in the WIRED, Better Homes and Gardens and O! Magazine holiday gift guides, it has the potential of reaching 17.7 million people during a time when they are specifically looking to make purchases!

With the summer quickly drawing to a close, HGG prep is well underway at BIGfish. We might not be listening to Christmas carols quite yet, but we are definitely working with our clients to strategize the best approach for them to achieve the greatest amount of exposure to drive sales this holiday season. An important key to success with a PR agency is engaging them at the right time to get the most bang for your buck – for holiday gift guide season, that means August! From researching to managing media relations and ensuring a positive experience with your product, a public relations agency can ease the burden of handling the day to day PR needs of your business while also helping you capitalize on the holiday buying season.

Need help finding the right agency for you? Watch the video below for tips from BIGpresident David Richard on choosing the right PR agency for your company.

Ep.7_David Richard_061316_V1 from BusinessTown on Vimeo.

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