Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!
No matter how committed a company is to keeping a good reputation, it is important to have a plan in place in case negative press should emerge. Whether it is something small and easily manageable, or a crisis that could threaten the survival of your company, here are some steps to take to ensure your company gets back into good standing.
If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.
It’s official! The BIGfish team has moved offices. While we’ll miss our old home in Brookline Village, we’re excited to create new memories at our new location on Newbury Street! A lot has been happening at the BIGfish headquarters the past few months and with our new office comes new clients, new hires and exciting client news!
by Anna Dow
The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!