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Showing posts tagged with: marketing

Social Media Influencers 101: What You Need to Know

by Meghan Gabel

branding marketing social media twitter

A few weeks back we posted our definitive guide for finding the right social media influencer (Quick - if you haven’t already, read it now so you know what I’m talking about). Good, now you’re all caught up. But there are still plenty of misconceptions about influencers floating around that you may have come to believe. 

How Brands Eclipsed Each Other With Marketing Campaigns During the Real Solar Eclipse

by Meghan Gabel

branding marketing social media

The 2017 solar eclipse happened Monday and people were *mildly* freaking out. ICYMI (or are living under a rock), this was a big deal because the last time a solar eclipse swept the entire continental U.S. was way back in 1918. 100 years later, people are still more fascinated than ever by the eclipse phenomenon. On the morning before the eclipse, #SolarEclipse2017 was already trending on Twitter, and brands wasted no time cashing in on the attention by tying in their own marketing campaigns to the news. Let’s take a look at some of the best brand campaigns and how they fared in...eclipsing one another.   

How Brands Are Interacting With GenZ

by Meghan Azralon

marketing public relations

Marketing to the youngest generation has always been a challenge. According to GenZ, trends come and go so quickly, it’s hard for brands to catch on. So, what do teenagers find cool? I have no idea. But the people at Google are trying to crack the code to GenZ with their new report outlining the coolest trends, tech, and brands according to the world’s newest generation. Will this new data help public relations and marketing professionals reach this audience? Let’s dive in. 

Everything You Need to Know About Sponsored Content

by Meghan Gabel

branding marketing

Sponsored content seems to be everywhere these days, even though you may not always know it. It can be difficult to recognize, as sponsored content seamlessly blends in with organic content (when done correctly). If you don’t know what sponsored content is, don’t worry - you’re not alone. Although sponsored content has been on the rise in media publications over the past few years, there are still plenty of people who are confused about its purpose and how it differs from advertising. But have no fear; we’re here to answer all your questions and show you the ins and outs of sponsored content.  

The Google Analytics Terms You Need to Know, From A to (Almost) Z

by Chelsea Higgins

marketing

 Analytics can be a tricky business, and understanding the terms can be the hardest part. That’s why we’ve put together a glossary of terms to make deciphering Google Analytics a little bit easier.