Header widget area left
Header widget area right
Viewing posts categorised under: Writing

How To Be More Creative: 3 Strategies You Can Use Everyday

by Anna McGeady

business marketing public relations writing

Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task. 

This Is Why Your Email Pitches Aren’t Working

by Anna McGeady

marketing public relations writing

In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes.If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong? 

What the Future of Long-Form Journalism Means for PR

by Chelsea Higgins

mobile public relations technology writing

How we access to information has been and continues to be an important aspect of everyday life. As technology becomes more and more ingrained in our society, the way in which we receive that information has changed.  

Get Schooled in Public Relations: How to Talk PR Like a Pro

by Adriana Howell

marketing public relations seo social media successes writing

If you’re a killer public relations pro (like the BIGfish team), you probably already throw around some confusing (to the outside world) PR terminology on the daily. But if you are just starting out in the industry or just hired a public relations firm, some of the terms you’ll hear used on a regular basis may go right over your head. Never fear: consider this your official PR vocab crash-course. Class is in session.