Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!
Each year, the AP Stylebook is updated with new words, formats and grammar changes. As this year comes to a close and we prepare for future updates in 2018, it’s time to take a look at the important changes made in 2017.
by Anna McGeady
Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.