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Viewing posts categorised under: Writing

How to Craft a Pitch Reporters Will Want to Read

by Nicole McPherson

public relations writing

Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!

 

Opinion: The Problem With 280 Character Tweets

by Anna McGeady

public relations social media twitter writing

In the spirit of giving things a fair shot, I wanted to live with Twitter’s 280 character limit increase for a few weeks before weighing in on the discussion. “Let’s see how it goes,” I said, “I don't want to jump to any conclusions.” But now, after more than a month of scrolling past lengthy tweets, it's time to acknowledge the problem with 280 characters.   

2017 AP Stylebook Changes You Need to Know Before 2018

by Abbey Treamer

writing

Each year, the AP Stylebook is updated with new words, formats and grammar changes. As this year comes to a close and we prepare for future updates in 2018, it’s time to take a look at the important changes made in 2017.  

How Blogging Can Increase Traffic to Your Website

by Anna McGeady

branding public relations seo social media writing

PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging.  

How To Be More Creative: 3 Strategies You Can Use Everyday

by Anna McGeady

business marketing public relations writing

Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.  

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