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Viewing posts categorised under: Public relations, social media

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content. 

Breaking Up With Your Bad Social Media Habits

by Lauren Rodolakis

public relations, social media

How many times have you found an interesting brand only to look up the company on social media and be less than impressed with what you see? While we are all aware that social media is a must-have for companies in 2018, businesses are still trying to figure out how to use it to their advantage.With 58% of social media users following brands on their accounts, learning the dos and don’ts of these platforms is imperative to creating a positive customer experience. Not quite sure what those “don’ts” entail? Let’s take a closer look at 5 of the most common bad social media habits brands should break.  

US Airways

US Airways Learns a Lesson in Social Media Monitoring

by BIGfish

business marketing public relations public relations, social media seo social media successes technology twitter

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger conversation, and eventually a crisis. US Airways recently learned first-hand how customer reactions on social media can turn into crises.   

BIGfish Interns

It’s Not Goodbye, It’s See You Next Semester!

by BIGfish

our team public relations, social media

Normally at the end of the semester we publish a blog post thanking our interns for their hard work and wishing them the best in their future endeavors. However, we’re lucky enough to have our two fall interns staying on with us next semester. Over the past few months, we’ve kept them busy writing press releases, pitches, blog posts, tweets, Facebook posts and more. Read on to find out what they’ve learned and their advice for being successful interns that employers want to keep around!

Dana HarveyDana Harvey

Favorite part about working at BIGfish: My favorite part about working at BIGfish is the hands-on experience and the collaborative nature of the work. As a non-Communications major, I find it extremely helpful to be able to draft press releases, write blog posts, and engage in social media while also getting immediate feedback from the account team. As an intern, I am also able to sit-in on meetings and provide input during brainstorming sessions. At BIGfish, I can tell that my work and ideas are valued and appreciated.

Most valuable lesson learned while working at BIGfish: One of the most valuable lessons I’ve learned at BIGfish is that sometimes you must be persistent with a client in order to get them to take advantage of a new trend. When working with different clients, you might find that some are more open to change than others. There's a delicate balance between advising a client to make appropriate changes without pushing them too hard or too far out of their comfort zone. While working with BIGfish, I have seen and taken part in brainstorming sessions to help clients approach social media, newsletters, website layouts, and more in new, innovative, and engaging ways.

Suggestions to be a successful intern: I believe that in order to be a successful intern, you should show an eagerness and willingness to learn new things. You must also show that you are able to come up with new and creative ideas for the company, as well as for the clients. I think that it is important to be personable. Although everyone is engaged in their different tasks for the day, there are always opportunities to engage in conversation and show your personality.


Hannah Duffy

 Favorite part about working at BIGfish: BIGfish has given me tons of hands-on experience, which I value greatly in an internship. My assigned work is relevant and important, so it's satisfying and rewarding to contribute to the team. In particular, I enjoy seeing things I have written posted online, such as blog posts, articles, and tweets. I also appreciate and enjoy the warm office environment at BIGfish; the whole team is friendly, welcoming, and more than willing to answer questions.

Most valuable lesson learned while working at BIGfish: I am ending my semester with a wealth of knowledge and skills that I didn't have before my internship at BIGfish. One valuable thing I have learned, and continue to learn, is the many layers and intricacies of social media. I am extremely familiar with social media from my own personal use, but I have learned various strategies on how to make the most of social media to promote a brand or business. I more clearly see how significant social media is, and will continue to be, important in the marketing and PR world.

Suggestions to be a successful intern: One of my strongest suggestions would be to take initiative and help wherever you can. Keep an eye out for opportunities to assist outside your assigned work and offer to help out. The team always has a lot to do, so a little help can go a long way. Overall, take advantage of the learning opportunity by asking questions and taking in as much information as possible. Along with asking questions about the job and industry, ask the BIGfish team about their experiences. They all have impressive backgrounds and can share useful advice on college, jobs and life in general!


Rolling Stone Controversy

by BIGfish

public relations, social media

Rolling Stone: A Publication Rooted in Controversy

Rolling Stone has covered rock and roll, politics and culture for more than 40 years. Beginning as an underground magazine in 1967, Rolling Stone was immediately controversial due to its coverage of and ties to the hippie counterculture movement during a particularly tumultuous time in the United States.

Although a mainstream publication now, Rolling Stone hasn’t lost its controversial tendencies.  In January 1981, the Rolling Stone cover featuring a naked John Lennon spooning Yoko Ono raised eyebrows. Another cover featuring a nude Janet Jackson stirred up controversy in 1993. And in June 2010 Michael Hastings’ story, “The Runaway General,” made headlines across the country and the eye-opening investigative journalism led to the end of General Stanley McChrystal’s military career.

Outrage at Boston Bomber Cover

Now, Rolling Stone is making waves again with its August 3 issue.  The cover of this issue features a photo of Dzhokar Tsarnaev with the tile, “The Bomber: How a Popular, Promising Student was Failed by His Family, Fell in to Radical Islam and Became a Monster.” Many are outraged and feel the photo glamorizes Tsarnaev and therefore completely disrespects those affected by his alleged violent actions. The public voiced their opinions online, sparking a #BoycottRollingStone hashtag on twitter, discouraging anyone from purchasing this issue of the magazine.

Mayor Tom Menino wrote a letter to Jann Wenner, co-founder and publisher of Rolling Stone, condemning the article, and pointing out that the magazine should have instead focused on the “brave and strong” survivors of the bombing. Menino closes the letter with these powerful words: “The survivors of the Boston attacks deserve Rolling Stone cover stories, though I no longer feel that the Rolling Stone deserves them.”

The Other Side

It has yet to be seen if Rolling Stone had any interviews with Tsarnaev or uncovered any new information on the bomber, but not everyone is angered by this Rolling Stone cover. USA Today reported that Rolling Stone’s first response to this issue was to refer to their cover story on Charles Manson with the coverline “The Incredible Story of the Most Dangerous Man Alive.”  This article, which features an interview with the man convicted of conspiracy and murder, won a National Magazine Award in 1970.

Boston Globe columnist Yvonne Abraham’s article “The Rolling Stone cover image can’t hurt us” makes a case for the Rolling Stone cover story. She points out that Rolling Stone “does something newspapers like [The Boston Globe] have taken great pains to avoid: It convicts him.”  In response to the criticism of the particular photo chosen for this cover, Abraham argues this: “To see him as that skinny kid on the ground, or on the Rolling Stone cover, is to confront the possibility that good-looking kids who seem totally normal, good students who give off no sign of trouble at all, can become monsters, too.”

The editors at Rolling Stone issued a statement on Wednesday afternoon defending the article.  In this statement they said “the cover story we are publishing this week falls within the traditions of journalism and Rolling Stone’s long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of our day.”

What do you think?

Was Rolling Stone just trying to gain publicity with this? Were they wrong in publishing this story, or could it be a historic piece of investigative journalism? Would your opinion change if they had used a different photo of Tsarnaev?

Comment below.

-Brigid Gorham