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Viewing posts categorised under: Public relations, social media

BIGnews in the Tech World: Pupper Edition

by Chelsea Higgins

public relations, social media

The dog days of summer are here and unfortunately that is only bringing hotter temps and no actual dogs. Sad! To rectify that situation please enjoy this pupper themed review of all the latest tech news that has been *hounding* the news cycle these past two weeks. 

30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits

by Annie Kelly

marketing public relations public relations, social media successes

Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years. 

BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in! 

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content. 

Breaking Up With Your Bad Social Media Habits

by Lauren Rodolakis

public relations, social media

How many times have you found an interesting brand only to look up the company on social media and be less than impressed with what you see? While we are all aware that social media is a must-have for companies in 2018, businesses are still trying to figure out how to use it to their advantage.With 58% of social media users following brands on their accounts, learning the dos and don’ts of these platforms is imperative to creating a positive customer experience. Not quite sure what those “don’ts” entail? Let’s take a closer look at 5 of the most common bad social media habits brands should break.  

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