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Viewing posts categorised under: Twitter

BIGnews in the Tech World

by Anna Dow

public relations social media technology twitter

It’s finally fall and that means CES preparations and holiday gift guide outreach is well underway here at the BIGoffice! The past couple of weeks have been jam packed with tech news, including Apple’s special event, Elon Musk’s SpaceX announcement and Amazon’s surprise hardware event. Settle in with your favorite fall inspired Starbucks drink and catch up on everything you may have missed.  

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.  

Opinion: The Problem With 280 Character Tweets

by Anna McGeady

public relations social media twitter writing

In the spirit of giving things a fair shot, I wanted to live with Twitter’s 280 character limit increase for a few weeks before weighing in on the discussion. “Let’s see how it goes,” I said, “I don't want to jump to any conclusions.” But now, after more than a month of scrolling past lengthy tweets, it's time to acknowledge the problem with 280 characters.   

Social Media Influencers 101: What You Need to Know

by Meghan Gabel

branding marketing social media twitter

A few weeks back we posted our definitive guide for finding the right social media influencer (Quick - if you haven’t already, read it now so you know what I’m talking about). Good, now you’re all caught up. But there are still plenty of misconceptions about influencers floating around that you may have come to believe.  

BIGnews in the Tech World – Independence Day Edition

by Chelsea Higgins

business public relations social media technology twitter

As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.  

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