Between PR mishaps (looking at you, United), Tax Day freebies and news station scandals, you may have found your newsfeed pretty full over the past two weeks. If you feel like you missed out on any updates in the tech world, don’t panic; we’re back again with another roundup of all the tech trends and happenings to keep you in the know.
by Anna McGeady
With all the social media platforms available, there is no shortage of opportunities for companies to get noticed online. But brands have to consider carefully who would be the best person to relay their message, especially when non-celebrity endorsements are 10 times more likely to drive in-store purchases than their conventionally famous counterparts. Noting this trend, PR professionals, marketers and advertisers alike are scrambling to figure out who best champions their brand.
We can hardly believe April is here! 2017 is flying by, and already so much has happened in the tech world. Did you miss our last tech news round-up? Don’t worry, you can catch up on all the news here. Here’s what caught our eyes this week:
Buckle up everyone, because a lot went down in the tech world since we last checked in. From new Apple products (no, unfortunately, not the iPhone 8), to Google’s new side projects, to an extra helping hand from Alexa, there are plenty of things you may have missed over the past two weeks. Lucky for you, we’re back again with another round-up of all the tech trends and happenings so you won’t be left out of the conversation this weekend.