The dog days of summer are upon us. Though our Chief Barketing Officer, Rudy, is relishing the extra time snoozing in his favorite sun spot, the rest of the BIGteam is still hard at work tracking industry trends and following tech stories as they unfold. Since we last checked in, a lot has happened in the world of tech; we’ve compiled the top stories making news that you should know about.
The dog days of summer are well underway and the tech world is bringing some fire announcements to go along with ‘em, which can only mean one thing. That’s right gang, it’s time for another “BIGnews in the Tech World” roundup. Here’s what we have for you this week:
It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.
As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.
Snap Inc. just raised the stakes in the battle to beat out Instagram (check out our most recent comparison of the two apps here). Today on the Snap blog, the company introduced its latest feature: Snap Map. Snap Map is exactly what it sounds like; you can now see your fellow Snappers’ locations in real-time and Stories from the most popular events near you. We’re breaking down what this new (potentially stalking) feature is and how to use it.