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Viewing posts categorised under: Marketing

How Brands Are Interacting With GenZ

by Meghan Azralon

marketing public relations

Marketing to the youngest generation has always been a challenge. According to GenZ, trends come and go so quickly, it’s hard for brands to catch on. So, what do teenagers find cool? I have no idea. But the people at Google are trying to crack the code to GenZ with their new report outlining the coolest trends, tech, and brands according to the world’s newest generation. Will this new data help public relations and marketing professionals reach this audience? Let’s dive in. 

How to Find Social Media Influencers: The Definitive Guide

by Anna McGeady

marketing public relations social media

With all the social media platforms available, there is no shortage of opportunities for companies to get noticed online. But brands have to consider carefully who would be the best person to relay their message, especially when non-celebrity endorsements are 10 times more likely to drive in-store purchases than their conventionally famous counterparts. Noting this trend, PR professionals, marketers and advertisers alike are scrambling to figure out who best champions their brand. 

Everything You Need to Know About Sponsored Content

by Meghan Gabel

branding marketing

Sponsored content seems to be everywhere these days, even though you may not always know it. It can be difficult to recognize, as sponsored content seamlessly blends in with organic content (when done correctly). If you don’t know what sponsored content is, don’t worry - you’re not alone. Although sponsored content has been on the rise in media publications over the past few years, there are still plenty of people who are confused about its purpose and how it differs from advertising. But have no fear; we’re here to answer all your questions and show you the ins and outs of sponsored content.  

The Google Analytics Terms You Need to Know, From A to (Almost) Z

by Chelsea Higgins

marketing

 Analytics can be a tricky business, and understanding the terms can be the hardest part. That’s why we’ve put together a glossary of terms to make deciphering Google Analytics a little bit easier. 

Tech companies like Facebook, Twitter and Uber are doing their part to incite voter participation this year.

How Tech Companies May Influence Voter Turnout

by Adriana Howell

marketing social media technology

Tomorrow is Election Day, and chances are you’ve been encouraged to vote by a number of tech companies. Since young voters historically haven’t participated in elections in large numbers, several tech giants are pushing their younger audiences to get involved in the 2016 election. While targeting young voters is nothing new, according to BIGfish president David Gerzof Richard (read more in The Boston Herald), technology makes it easier than ever to reach those Millennial eyes. Have you spotted these election-related promotions?