If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.
by Annie Kelly
Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.
by Anna Dow
The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!