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Viewing posts categorised under: Business

How To Boost Summer Productivity

by Chelsea Higgins

business our team

With the summer months coming in hot (lol, get it?), the promise of sunshine and days by the water makes finding the motivation to finish that social media report or dig your way through Google Analytics almost impossible. Studies have shown that workplace productivity can drop 20% during the warmer months. At BIGfish, we proactively work to stave off summer brain. Here are some productivity tips we use that can keep you from daydreaming about ice cream and bbq during that client call. 

Meet the newest BIGfish Account Coordinator, Meghan Gabel!

Meet Our New Team Member, Meghan!

by Adriana Howell

business our team public relations social media

After three semesters as a #BIGintern, we’re thrilled to welcome Meghan Gabel to the team as our newest Account Coordinator! Learn more about why this rising PR star decided to start her career with BIGfish! 

BIGnews in the Tech World

by Anna McGeady

business facebook public relations social media technology

Can you believe it’s May? Neither can we. In fact, we’re not really sure where April went, but until we figure out that timewarp, here are some top tech stories you might have missed. (Really behind on your tech news? No problem, you can catch up on some other April stories here!) 

How to Spot Fake News Like a Pro

by Jacqui Harig

business public relations social media television

For many decades, fake news has been an issue that readers had to combat, but it wasn’t until recently that fake news became so prominent and influential in our daily lives. According to a 2016 Gallup poll, only 32% of people said they have a great deal or fair amount of trust in the media, down 8% from the previous year - and the lowest it’s been in polling history. This is clearly a huge issue for companies and news organizations, and fake news sites are capitalizing on it. 

Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?

by Chelsea Higgins

business public relations review

There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.  

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