With the summer months coming in hot (lol, get it?), the promise of sunshine and days by the water makes finding the motivation to finish that social media report or dig your way through Google Analytics almost impossible. Studies have shown that workplace productivity can drop 20% during the warmer months. At BIGfish, we proactively work to stave off summer brain. Here are some productivity tips we use that can keep you from daydreaming about ice cream and bbq during that client call.
There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.