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Viewing posts categorised under: Business

BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in!  

How to Incorporate Google Analytics into Your PR Campaign

by Anna Dow

branding business marketing public relations

The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!  

Brands Supporting Hurricane Harvey Victims: How You Can Help

by Meghan Azralon

business

The devastation caused by Hurricane Harvey has left thousands in Texas’ Gulf Coast homeless and without basic necessities. Brands and consumers across the country are stepping up to help those in need. Here are a few examples of how brands and consumers are working together to bring aid to Texas.  

BIGnews in the Tech World

by Anna McGeady

branding business consumer electronics technology

Earlier this week, many of us experienced one of most elusive and sensational events in the world - no it wasn’t Taylor Swift’s return to social media, it was the ever-captivating solar eclipse (in case you had joined Patrick Star under his rock for the past few days). With all the attention turned towards the two biggest stars in the solar system, you may have missed some important stories in the tech world. But fear not, we’re bringing you the latest tech updates to help keep you up to speed.  

How to Survive a PR Nightmare

by Anna McGeady

business public relations

Everybody makes mistakes. It’s how you respond to those mistakes that makes all the difference.  

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