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Viewing posts categorised under: Business

How to Spot Fake News Like a Pro

by Jacqui Harig

business public relations social media television

For many decades, fake news has been an issue that readers had to combat, but it wasn’t until recently that fake news became so prominent and influential in our daily lives. According to a 2016 Gallup poll, only 32% of people said they have a great deal or fair amount of trust in the media, down 8% from the previous year - and the lowest it’s been in polling history. This is clearly a huge issue for companies and news organizations, and fake news sites are capitalizing on it. 

Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?

by Chelsea Higgins

business public relations review

There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.  

BIGfish client Petnet raises $10 Million in Series A Funding

BIGfish Client Petnet Raises $10 Million in Series A Funding Led By Petco

by Adriana Howell

business public relations successes technology

Today, BIGfish client Petnet announced its latest round of funding: $10 million Series A, led by Petco. With the new funds, Petnet will continue to expand its product line, develop its pet food delivery service and enhance its infrastructure. Beginning this week, Petnet’s SmartFeeder ($149) and SmartBowl ($49) are available at select Petco stores nationwide and online at Petco.com. With this new round, Petnet has raised $21.5 million to date. 

Social Media Trends 2016 & Beyond: snapchat, mobile usage, instagram, video

Social Media Trends for 2016 (And Beyond!)

by Brigid Gorham

business facebook marketing mobile social media

With the first half of 2016 behind us, we thought we’d take a look at how social media has changed since the beginning of the year and where we see it heading for the rest of 2016 and beyond. 

New Instagram for Business analytics

Instagram for Business: New Profiles, Analytics & Ad Features

by Adriana Howell

business marketing social media

With more than 440 million users, it’s no wonder Instagram has become a huge hub for businesses and advertisers alike. Until now, companies had to resort to using third-party apps to measure the impact and reach of Instagram posts - but early last week, the social media app announced new options for businesses. #Blessed 

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