Nothing tells you more about American consumerism than an annual holiday designated specifically for online shopping deals. Last week was Amazon Prime Day: the company’s yearly one-day sales event that offers deals and discounts on hundreds of products available for Amazon Prime delivery. And for the first time ever, Prime Day surpassed Black Friday and Cyber Monday in number of online sales. This was quite a surprise to everyone as Prime Day hasn’t always been a success. The first ever Prime Day in 2015 was a flop as the company saw itself down hundreds of millions of dollars from the anticipated value of sales. In 2016 the hashtag #PrimeDayFail began trending as customers took to social media to complain about website interruptions, checkout issues and more. But to everyone’s surprise, Prime Day 2017 was Amazon’s biggest sales day to date as sales grew by more than 60% from 2016. Take a lesson out of Amazon’s book on how to leverage Prime Day for brands, how to make the most of the deals and how to prepare for next year:
Sponsored content seems to be everywhere these days, even though you may not always know it. It can be difficult to recognize, as sponsored content seamlessly blends in with organic content (when done correctly). If you don’t know what sponsored content is, don’t worry - you’re not alone. Although sponsored content has been on the rise in media publications over the past few years, there are still plenty of people who are confused about its purpose and how it differs from advertising. But have no fear; we’re here to answer all your questions and show you the ins and outs of sponsored content.