The strategy: Conduct aggressive media outreach to long-lead, national print and online outlets to increase editorial press coverage and consumer awareness in a wide variety of holiday gift guides.
Tech Round Up // Online
National Consumer // Print
Local // Broadcast
There are lots of Internet-connected security cameras out there, but we love the Ring because it puts a camera where you could really use one: right inside your doorbell. Press the button, and Ring alerts an app on your phone with a live video feed of whoever is at your door, and lets you have an audio conversation with them. Ring can also record or alert you when there’s activity at your door even when nobody pressed the button. Ours actually caught someone trying to steal a package.
Geoffrey A. Fowler and Joanna Stern, Wall Street Journal, Best Tech Gifts 2015
Answering your door without being home is now a reality. Ring provides HD video, smart motion detection, and cloud recording to anyone that arrives on your property. This is great for the entrepreneur on the go who still wants to watch his home.
Drew Hendricks, Inc., 27 Awesome Gifts for Entrepreneurs
Never miss a bell with Ring, a smart doorbell that comes equipped with a camera. The iOS/Android app gives you instant alerts when someone rings your doorbell. The wide-angle HD camera shows you who’s on your doorstep, so you can see or speak to them via your smartphone. As an added security, motion detection alerts you of any activity at your home. It records footage and has HD night vision, too. Ring makes sure you never miss a guest or package delivery, even if you’re not home.
Alicia Marie Tan, Mashable, 7 smart home gift ideas for the connected homeowner
