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Case Study: Holiday Gift Guides

Holiday gift guides are an important way for brands to capitalize on increased consumer spending during the holiday season. BIGfish client Ring need a PR partner to help secure highly sought after placement in these curated lists.

The strategy: Conduct aggressive media outreach to long-lead, national print and online outlets to increase editorial press coverage and consumer awareness in a wide variety of holiday gift guides.

Tech Round Up // Online

Holiday Gift Guide PR : BIGfish PR : Tech Crunch : Tech PR

National Consumer // Print

Holiday Gift Guide PR : BIGfish PR : Wall Street Journal : Tech PR

Local // Broadcast

Holiday Gift Guide PR : BIGfish PR : Local News Coverage : Tech PR

Since kicking off with Ring in November of 2014, BIGfish has secured 251 holiday-related press hits for a potential reach of 605.9 million, in addition to the 3,922 total press hits for 13+billion total impressions throughout our PR engagement. Here are a few of our favorites:

HGG PressHits

Holiday Seasons

total press hits

million total impressions

There are lots of Internet-connected security cameras out there, but we love the Ring because it puts a camera where you could really use one: right inside your doorbell. Press the button, and Ring alerts an app on your phone with a live video feed of whoever is at your door, and lets you have an audio conversation with them. Ring can also record or alert you when there’s activity at your door even when nobody pressed the button. Ours actually caught someone trying to steal a package.


Geoffrey A. Fowler and Joanna Stern, Wall Street Journal, Best Tech Gifts 2015

Answering your door without being home is now a reality. Ring provides HD video, smart motion detection, and cloud recording to anyone that arrives on your property. This is great for the entrepreneur on the go who still wants to watch his home.


Drew Hendricks, Inc., 27 Awesome Gifts for Entrepreneurs

Never miss a bell with Ring, a smart doorbell that comes equipped with a camera. The iOS/Android app gives you instant alerts when someone rings your doorbell. The wide-angle HD camera shows you who’s on your doorstep, so you can see or speak to them via your smartphone. As an added security, motion detection alerts you of any activity at your home. It records footage and has HD night vision, too. Ring makes sure you never miss a guest or package delivery, even if you’re not home.


Alicia Marie Tan, Mashable, 7 smart home gift ideas for the connected homeowner

BIGfish has secured significant holiday coverage in top-tier technology and national news outlets, generating consumer awareness during the holiday buying season for Ring. See how BIGfish continues to drive PR results for Ring throughout the year here.