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This Is Why Your Email Pitches Aren’t Working

by Anna McGeady

marketing public relations writing

In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes.If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong? 

BIGnews in the Tech World

by Chelsea Higgins

social media technology

With Boston temperatures reaching record highs  this past week, the BIGteam is following the hottest tech news from the comfort of our air conditioned office. Since we last checked in, a lot of things have changed in the world of tech; here are some of the major stories that developed over the last two weeks: 

Instagram vs. Snapchat: The Battle Continues

by Meghan Azralon

social media

Here we go again! I have become the resident Snapchat vs. Instagram researcher here at BIGfish (see blog post one and two) and every time a new feature is added, I lean more toward preferring Instagram. I know, I’m shocked too!  

BIGclient Named to Fast Company’s Most Creative People in Business!

by Chelsea Higgins

awards public relations technology

Today, BIGclient DIRTT’s co-founder and VP of software development, Barrie Loberg, was named to Fast Company’s Most Creative People in Business list! The prestigious list highlights individuals that are driving change in their industry through unique and innovative approaches to business. Chosen for his work in creating virtual and mixed reality software to eliminate the largest challenges facing the construction industry, Barrie is listed alongside other innovators, such as James Anderson, Daniel Glover, Massimo Bottura and Kylie Jenner. 

What the Future of Long-Form Journalism Means for PR

by Chelsea Higgins

mobile public relations technology writing

How we access to information has been and continues to be an important aspect of everyday life. As technology becomes more and more ingrained in our society, the way in which we receive that information has changed.