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How Blogging Can Increase Traffic to Your Website

by Anna McGeady

branding public relations seo social media writing

PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging. 

BIGnews in the Tech World

by Meghan Gabel

facebook mobile technology

The leaves are changing, and so are the biggest stories in tech. Before you head to the pumpkin patch or apple orchard this weekend to snap the perfect Instagram, make sure you are caught up on the latest happenings in the tech world. The BIGteam has pulled together the biggest stories to keep you informed as you sip your PSL. 

Meet our BIGinterns, Gary & Abbey!

by Chelsea Higgins

our team

The BIGteam is excited to have not one, but two interns working with us this semester! Joining the team for the semester is Gary Prendiville, a junior at Boston University, and Abbey Treamer, a senior at Suffolk University. We are all excited to see the great work these two turn out this semester. We had them answer a few questions about themselves and their aspirations – read on to find out what they have to say!  

How to Get Noticed at CES

by Chelsea Higgins

consumer electronics public relations technology

The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 7,460 members of the press registered to attend CES in 2017, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.  

Instagram vs. Snapchat: Snapchat Pulls Ahead with New Bitmoji Update

by Meghan Azralon

social media

I want it. I need it. I gotta have it.This morning, Snapchat released an update enabling users to animate their Bitmoji. That’s right: your Bitmoji can now chill at the watercooler, enjoy a movie and even rock out to your favorite jams. 

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