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Tech companies like Facebook, Twitter and Uber are doing their part to incite voter participation this year.

How Tech Companies May Influence Voter Turnout

by Adriana Howell

marketing social media technology

Tomorrow is Election Day, and chances are you’ve been encouraged to vote by a number of tech companies. Since young voters historically haven’t participated in elections in large numbers, several tech giants are pushing their younger audiences to get involved in the 2016 election. While targeting young voters is nothing new, according to BIGfish president David Gerzof Richard (read more in The Boston Herald), technology makes it easier than ever to reach those Millennial eyes. Have you spotted these election-related promotions? 

How Brands Can Successfully Use Facebook Live

by Meghan Gabel

branding marketing social media

When Facebook launched its live streaming feature earlier this year, it opened the door for countless marketing opportunities. By broadcasting a live stream, brands are now able to directly connect with followers from around the world in real time. Facebook users get a notification when a page that they follow or like begins live streaming so they know exactly when and how to tune in. In the past year, Facebook saw over 8 billion video views, and people are spending triple the amount of time watching live video as compared to pre-recorded videos. But how can brands effectively use Facebook Live to engage with the Facebook community? Check out our list of the brands that are dominating Facebook Live below! 

BIGfish client Beaver Country Day School was accepted to present at SXSWedu 2017! Their panel focuses on the benefits of unlearning.

BIGfish Client Beaver Country Day School Accepted to Present at SXSWedu 2017!

by Adriana Howell

boston successes

They’re in! BIGfish client Beaver Country Day School, a nationally-recognized independent school for grades 6-12, today announced it has been accepted to present at the prestigious SXSWedu 2017 Conference & Festival! This is Beaver’s third time presenting at the annual conference; click here to learn more about the school’s 2014 presentation “The Coded Curriculum” and here to explore its 2015 panel “The Coded Curriculum: A Year In Review.” 

Best Photo Editing Apps for Android and iOS

by Meghan Gabel

mobile technology

With the increased popularity of photo-rich social platforms like Instagram, Facebook and Snapchat, it comes as no surprise that people are taking advantage of enhancing their photos through an abundance of editing apps. With all the different platforms flooding the App Store, you may be asking yourself, which do I choose? Or maybe, you’re like us and work at a PR agency and need to share the most engaging photos on behalf of your clients. Whatever the case, we’ve rounded up the top five photo editing apps available for both iOS and Android users. So, what is the best photo editing app?    

Stories, Memories…Spectacles? Snapchat’s Evolution to Snap Inc.

by Chelsea Higgins

consumer electronics social media

Snapchat, the ever-evolving photo-messaging company, has transformed a lot since CEO Evan Spiegel began working on the project five years ago. Starting solely as a way to share photos privately for a limited amount of time, the company combined private and public content on its app through the introduction of Stories and the most recent addition of Memories. But over the weekend, the company announced one of its biggest changes yet: they are dropping the “chat” and becoming Snap Inc. 

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