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How to Incorporate Google Analytics into Your PR Campaign

by Anna Dow

branding business marketing public relations

The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics! 

BIGnews in the Tech World

by Anna McGeady

public relations social media technology

It’s been another exciting few weeks in the tech world and the BIGteam is here to catch you up on all the latest and greatest news you might have missed. Check out the stories that caught our eye this week and let us know what you’ve been following in the comments below! 

It’s A Wonderful Day In The Neighborhood Thanks To BIGclient Ring

by Chelsea Higgins

consumer electronics mobile public relations

BIGclient Ring has long been on a mission to reduce crime in neighborhoods with its line of home security products, and yesterday our favorite doorbell company took its mission a step further with the launch of its Neighbors app (available on iOS and Android). Neighbors is a neighborhood watch app that provides real-time, local crime and safety information.  

How to Spring Clean Your Office Space

by Anna McGeady

our team

The BIGteam has a very exciting move coming up in just a few short weeks! While we’ve loved working in the cozy and quaint Brookline Village, we’re thrilled to be heading to our new office on Newbury Street! With the move just under a month away, we’ve begun packing up our office knick-knacks and thought we’d share the best tips and tricks we’ve learned along the way! 

BIGnews in the Tech World

by Chelsea Higgins

technology

If April showers bring May flowers, what do April snow storms and freezing temps bring? The winter that seemed to never end is finally beginning to thaw and the BIGteam is dreaming of the day we can soak up the sun at our summer conference room (back deck). As we check our weather app for the next sunny day, the tech world is buzzing with news like a bunch of bees in spring. Since we last checked in, a lot has happened in the tech industry and the BIGteam has been following along closely. So get ready for our recap of all the stories catching our attention right now. 

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