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Instagram vs. Snapchat: One App to Rule Them All

by Meghan Azralon

social media

Last year, Instagram announced a new feature that emulates the Snapchat Story; they called it Stories. (Coincidence? I think not.) Of course, I had to try it out for myself on a trip to Disney and was surprised by the lack of special features Instagram offered. But a few months ago, Instagram added a few new features to Stories so, to be fair, I went ahead and gave the platform another try. 

The Google Analytics Terms You Need to Know, From A to (Almost) Z

by Chelsea Higgins

marketing

 Analytics can be a tricky business, and understanding the terms can be the hardest part. That’s why we’ve put together a glossary of terms to make deciphering Google Analytics a little bit easier. 

BIGfish Communications is heading back to CES 2017! Clients Ring, Petnet and Nightingale will all be there - see what they have in store!

CES 2017: Keep an eye out for these tech gadgets!

by Adriana Howell

consumer electronics technology

It’s that time of year again! Every January since 2006 (except the year we were snowed in), the BIGfish team migrates to Las Vegas to participate in the Consumer Electronics Show (CES) and share client news with the tech world. This year is no different; we’ll be attending CES 2017 with clients Ring, Petnet and Nightingale. Here’s what to expect from them: 

The BIGfish Elves Have Found Something For Everyone On Your Holiday List

by Christina Nalepa

consumer electronics technology

With the holidays right around the corner, we at BIGfish wanted to share what’s on our own holiday wish list and recommend unique gifts for everyone in your family! 

Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?

by Chelsea Higgins

business public relations review

There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.