It’s that time of year again! Every January since 2006 (except the year we were snowed in), the BIGfish team migrates to Las Vegas to participate in the Consumer Electronics Show (CES) and share client news with the tech world. This year is no different; we’ll be attending CES 2017 with clients Ring, Petnet and Nightingale. Here’s what to expect from them:
There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.