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BIGnews in the Tech World

by Abbey Treamer

technology

Well folks, it’s finally April which means it’s time again for another BIGnews in the Tech World! It's been been a busy few weeks, so let's dive right in!   

Which Press Release Distribution Platform Should You Use?

by Lauren Rodolakis

public relations

Choosing the right press release distribution service is imperative to boosting the success rate and online visibility of your release. With dozens of similar services out there, finding the one that is right for you is a daunting task. We’re taking a closer look at some of the key features from four popular press release distribution services to help you determine which one is best for you. 

BIGnews in the Tech World

by Anna Dow

social media technology

What better way to welcome spring than with Boston’s fourth Nor’easter of the winter and some fresh tech news? Grab some hot chocolate and get ready to catch up on all the BIGnews from the past two weeks. 

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content. 

BIGnews in the Tech World: MWC 2018 Edition

by Meghan Gabel

consumer electronics mobile technology

Unless you live under a rock, you know that Mobile World Congress 2018 was last week. Of course, the BIGteam was at the event in Barcelona with some of our BIGclients, and believe it or not, not all the tech debuted at MWC was related to mobile devices. From new health wearables to AR glasses to connected credit cards, we have a lot to catch up on. Read on to see some of the coolest (and wackiest) things we saw at Mobile World Congress 2018.  

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