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The Google Analytics Terms You Need to Know, From A to (Almost) Z

by Chelsea Higgins

marketing

 Analytics can be a tricky business, and understanding the terms can be the hardest part. That’s why we’ve put together a glossary of terms to make deciphering Google Analytics a little bit easier. 

BIGfish Communications is heading back to CES 2017! Clients Ring, Petnet and Nightingale will all be there - see what they have in store!

CES 2017: Keep an eye out for these tech gadgets!

by Adriana Howell

consumer electronics technology

It’s that time of year again! Every January since 2006 (except the year we were snowed in), the BIGfish team migrates to Las Vegas to participate in the Consumer Electronics Show (CES) and share client news with the tech world. This year is no different; we’ll be attending CES 2017 with clients Ring, Petnet and Nightingale. Here’s what to expect from them: 

The BIGfish Elves Have Found Something For Everyone On Your Holiday List

by Christina Nalepa

consumer electronics technology

With the holidays right around the corner, we at BIGfish wanted to share what’s on our own holiday wish list and recommend unique gifts for everyone in your family! 

Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?

by Chelsea Higgins

business public relations review

There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.  

Twitter Unveils New Anti-Cyberbullying Updates – How Effective Will They Be?

by Meghan Gabel

mobile social media twitter

Cyberbullying and online abuse has long been a problem for every social media platform. In recent years, this has particularly been an issue for Twitter, where people are able to publicly and anonymously voice their opinions in real time. The company has taken measures in the past to curb harassment, with features like the mute button, which allows users to block future tweets from certain accounts, but does little to stop the spread of hate speech. On Tuesday, Twitter finally announced a safety upgrade that will prevent hateful comments from even being seen. BIGfish president David Gerzof Richard weighed in on Twitter’s safety upgrade on NECN.  

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