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Meghan Gable

Viewing posts from: November 2000

Everything You Need to Know About Sponsored Content

by Meghan Gabel

branding marketing

Sponsored content seems to be everywhere these days, even though you may not always know it. It can be difficult to recognize, as sponsored content seamlessly blends in with organic content (when done correctly). If you don’t know what sponsored content is, don’t worry - you’re not alone. Although sponsored content has been on the rise in media publications over the past few years, there are still plenty of people who are confused about its purpose and how it differs from advertising. But have no fear; we’re here to answer all your questions and show you the ins and outs of sponsored content.  

Twitter Unveils New Anti-Cyberbullying Updates – How Effective Will They Be?

by Meghan Gabel

mobile social media twitter

Cyberbullying and online abuse has long been a problem for every social media platform. In recent years, this has particularly been an issue for Twitter, where people are able to publicly and anonymously voice their opinions in real time. The company has taken measures in the past to curb harassment, with features like the mute button, which allows users to block future tweets from certain accounts, but does little to stop the spread of hate speech. On Tuesday, Twitter finally announced a safety upgrade that will prevent hateful comments from even being seen. BIGfish president David Gerzof Richard weighed in on Twitter’s safety upgrade on NECN.  

How Brands Can Successfully Use Facebook Live

by Meghan Gabel

branding marketing social media

When Facebook launched its live streaming feature earlier this year, it opened the door for countless marketing opportunities. By broadcasting a live stream, brands are now able to directly connect with followers from around the world in real time. Facebook users get a notification when a page that they follow or like begins live streaming so they know exactly when and how to tune in. In the past year, Facebook saw over 8 billion video views, and people are spending triple the amount of time watching live video as compared to pre-recorded videos. But how can brands effectively use Facebook Live to engage with the Facebook community? Check out our list of the brands that are dominating Facebook Live below! 

Best Photo Editing Apps for Android and iOS

by Meghan Gabel

mobile technology

With the increased popularity of photo-rich social platforms like Instagram, Facebook and Snapchat, it comes as no surprise that people are taking advantage of enhancing their photos through an abundance of editing apps. With all the different platforms flooding the App Store, you may be asking yourself, which do I choose? Or maybe, you’re like us and work at a PR agency and need to share the most engaging photos on behalf of your clients. Whatever the case, we’ve rounded up the top five photo editing apps available for both iOS and Android users. So, what is the best photo editing app?    

The 5 Best Calendar Apps to Organize Your Life

by Meghan Gabel

mobile technology

You don’t need a personal assistant to always have an organized calendar. If the built-in calendar on your smartphone just isn’t getting the job done, there are plenty of other apps for smartphones that will help you de-clutter and streamline all the events, agendas and to-do lists in your life. But how do you know which calendar app is right for your schedule? Luckily for you, we’ve reviewed five and put together the pros and cons of each to see which is the best to keep you on track.