Marketing to the youngest generation has always been a challenge. According to GenZ, trends come and go so quickly, it’s hard for brands to catch on. So, what do teenagers find cool? I have no idea. But the people at Google are trying to crack the code to GenZ with their new report outlining the coolest trends, tech, and brands according to the world’s newest generation. Will this new data help public relations and marketing professionals reach this audience? Let’s dive in.
Can you believe we’ve already completed two full months in 2017?! The new year has brought new PR trends along with it. We’ve compiled a list of the top four trends that all public relations professionals should pay attention to this year.
The world of technology is always changing and sometimes it’s tricky to stay up to date on the latest trends and news. Instead of constantly refreshing your Twitter feed, check back here every other week for the tech news you need to know!
Last year, Instagram announced a new feature that emulates the Snapchat Story; they called it Stories. (Coincidence? I think not.) Of course, I had to try it out for myself on a trip to Disney and was surprised by the lack of special features Instagram offered. But a few months ago, Instagram added a few new features to Stories so, to be fair, I went ahead and gave the platform another try.
I go to Disney World at least once a year, and during that time, I love to share my experience on social media with whoever couldn’t join me. Snapchat is usually my go-to because it’s easy to use and always has fun stickers and geofilters. On my most recent Disney vacation, I tested the new Instagram Stories to share my memories with friends near and far. Let's just say I’m not abandoning Snapchat anytime soon. Keep reading to find out why.