Header widget area left
Header widget area right

Chelsea Higgins

Viewing posts from: November 2000

How to Develop a Successful PR Strategy

by Chelsea Higgins

public relations

Sun Tzu once said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” For any public relations campaign to end in success, an overarching strategy is needed to guide the individual tactics PR professional take when securing press for their clients. When kicking off with a new public relations partner, there are three fundamental pillars that help guide the development of PR strategy: end goals, target audience and key messages. With proven success developing and executing on PR strategies, the BIGteam has some advice on how to turn these pillars into a successful strategy.  

Meet our BIGinterns, Gary & Abbey!

by Chelsea Higgins

our team

The BIGteam is excited to have not one, but two interns working with us this semester! Joining the team for the semester is Gary Prendiville, a junior at Boston University, and Abbey Treamer, a senior at Suffolk University. We are all excited to see the great work these two turn out this semester. We had them answer a few questions about themselves and their aspirations – read on to find out what they have to say!  

How to Get Noticed at CES

by Chelsea Higgins

consumer electronics public relations technology

The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 7,460 members of the press registered to attend CES in 2017, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.  

When’s The Right Time to Start Doing Holiday Gift Guide Outreach?

by Chelsea Higgins

marketing our team public relations

If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.  

BIGnews in the Tech World

by Chelsea Higgins

social media technology

The dog days of summer are upon us. Though our Chief Barketing Officer, Rudy, is relishing the extra time snoozing in his favorite sun spot, the rest of the BIGteam is still hard at work tracking industry trends and following tech stories as they unfold. Since we last checked in, a lot has happened in the world of tech; we’ve compiled the top stories making news that you should know about.  

Twitter Updates

Connect with us