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Chelsea Higgins

Viewing posts from: November 2000

What is Signal and What Does it Mean for Public Relations?

by Chelsea Higgins

mobile public relations social media technology twitter

“Find me on Signal”You may have seen that phrase on a number reporter's Twitter bios. What is Signal, and why am I supposed to find reporters on it?  

Meet Our New Team Member, Anna!

by Chelsea Higgins

boston our team public relations

The BIGteam keeps getting bigger! We're excited to have our new account coordinator, Anna McGeady, join us.   

Top 5 Slack Integrations for PR

by Chelsea Higgins

our team public relations technology twitter

It’s no secret that the BIGfish team loves Slack. The internal business communication software is more than just your standard messaging system: it’s a collaboration tool that enables teams across different industries to get work done better and faster. 

The Google Analytics Terms You Need to Know, From A to (Almost) Z

by Chelsea Higgins

marketing

 Analytics can be a tricky business, and understanding the terms can be the hardest part. That’s why we’ve put together a glossary of terms to make deciphering Google Analytics a little bit easier. 

Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?

by Chelsea Higgins

business public relations review

There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.