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Annie Kelly

Viewing posts from: November 2000

30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits

by Annie Kelly

marketing public relations public relations, social media successes

Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.  

BIGfish Breaks Down the BIG Ideas of WWDC

by Annie Kelly

mobile social media technology

Last week, tech journalists from around the world tuned in to watch the 2018 WWDC Keynote conference and be the first to hear Apple’s newest announcements for iOS, watchOS, Apple TV and macOS. Of course, the BIGteam was watching to round up some of the biggest takeaways and advancements from the conference!  

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