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Anna Dow

Viewing posts from: November 2000

BIGnews in the Tech World

by Anna Dow

public relations social media technology twitter

It’s finally fall and that means CES preparations and holiday gift guide outreach is well underway here at the BIGoffice! The past couple of weeks have been jam packed with tech news, including Apple’s special event, Elon Musk’s SpaceX announcement and Amazon’s surprise hardware event. Settle in with your favorite fall inspired Starbucks drink and catch up on everything you may have missed.  

BIGnews in the Tech World

by Anna Dow

social media technology

August is almost here, and in the BIGfish office that means the team is already gearing up for CES and holiday gift guide preparations! Before we dive into that, we’re wrapping up the biggest news in tech from the past couple of weeks!  

BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in!  

How to Incorporate Google Analytics into Your PR Campaign

by Anna Dow

branding business marketing public relations

The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!  

BIGnews in the Tech World

by Anna Dow

social media technology

What better way to welcome spring than with Boston’s fourth Nor’easter of the winter and some fresh tech news? Grab some hot chocolate and get ready to catch up on all the BIGnews from the past two weeks.  

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