Anna McGeady
07, 18
With new tech products hitting the market every day, getting your product on the radar of the most relevant reporters may seem like a daunting task. The reality is, no matter how well your press release is crafted, merely sending it across the wire won’t result in much coverage on its own. In order to maximize coverage of your product launch,, you’ll want to employ other strategies to break through the noise. We’re bringing you three must-do tactics to ensure your product launch is as successful as possible.
05, 18
It’s been another exciting few weeks in the tech world and the BIGteam is here to catch you up on all the latest and greatest news you might have missed. Check out the stories that caught our eye this week and let us know what you’ve been following in the comments below!
05, 18
The BIGteam has a very exciting move coming up in just a few short weeks! While we’ve loved working in the cozy and quaint Brookline Village, we’re thrilled to be heading to our new office on Newbury Street! With the move just under a month away, we’ve begun packing up our office knick-knacks and thought we’d share the best tips and tricks we’ve learned along the way!
03, 18
What Makes Content Go Viral?
by Anna McGeady
branding facebook public relations public relations, social media social media successes twitter video
From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.
01, 18
Well, ladies and gents, just like that, the biggest tech event of the year has come and gone. In its wake, CES 2018 has left us with some seriously exciting tech news, as well as some bizarre debuts you almost had to see to believe. We know it can be overwhelming to keep tabs on every new gadget featured at CES, so this week’s tech round-up will be entirely dedicated to the best and worst of CES. So find a comfy chair and settle in, we’ve got some wild news for you.
