Anna McGeady
09, 17
PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging.
08, 17
Earlier this week, many of us experienced one of most elusive and sensational events in the world - no it wasn’t Taylor Swift’s return to social media, it was the ever-captivating solar eclipse (in case you had joined Patrick Star under his rock for the past few days). With all the attention turned towards the two biggest stars in the solar system, you may have missed some important stories in the tech world. But fear not, we’re bringing you the latest tech updates to help keep you up to speed.
08, 17
Everybody makes mistakes. It’s how you respond to those mistakes that makes all the difference.
07, 17
Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.
