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Anna McGeady

Viewing posts from: November 2000

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content. 

BIGnews in the Tech World: CES 2018 Edition

by Anna McGeady

public relations technology

Well, ladies and gents, just like that, the biggest tech event of the year has come and gone. In its wake, CES 2018 has left us with some seriously exciting tech news, as well as some bizarre debuts you almost had to see to believe. We know it can be overwhelming to keep tabs on every new gadget featured at CES, so this week’s tech round-up will be entirely dedicated to the best and worst of CES. So find a comfy chair and settle in, we’ve got some wild news for you. 

Opinion: The Problem With 280 Character Tweets

by Anna McGeady

public relations social media twitter writing

In the spirit of giving things a fair shot, I wanted to live with Twitter’s 280 character limit increase for a few weeks before weighing in on the discussion. “Let’s see how it goes,” I said, “I don't want to jump to any conclusions.” But now, after more than a month of scrolling past lengthy tweets, it's time to acknowledge the problem with 280 characters.  

How Blogging Can Increase Traffic to Your Website

by Anna McGeady

branding public relations seo social media writing

PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging. 

BIGnews in the Tech World

by Anna McGeady

branding business consumer electronics technology

Earlier this week, many of us experienced one of most elusive and sensational events in the world - no it wasn’t Taylor Swift’s return to social media, it was the ever-captivating solar eclipse (in case you had joined Patrick Star under his rock for the past few days). With all the attention turned towards the two biggest stars in the solar system, you may have missed some important stories in the tech world. But fear not, we’re bringing you the latest tech updates to help keep you up to speed.