by Anna McGeady
With all the social media platforms available, there is no shortage of opportunities for companies to get noticed online. But brands have to consider carefully who would be the best person to relay their message, especially when non-celebrity endorsements are 10 times more likely to drive in-store purchases than their conventionally famous counterparts. Noting this trend, PR professionals, marketers and advertisers alike are scrambling to figure out who best champions their brand.
We can hardly believe April is here! 2017 is flying by, and already so much has happened in the tech world. Did you miss our last tech news round-up? Don’t worry, you can catch up on all the news here. Here’s what caught our eyes this week: