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Anna McGeady

Viewing posts from: November 2000

BIGnews in the Tech World

by Anna McGeady

public relations, social media

As the world keeps spinning, the news keeps coming. Here are some of the more interesting stories that caught our eyes these past few weeks!  

How to Maximize Coverage for Your Product Launch

by Anna McGeady

public relations

With new tech products hitting the market every day, getting your product on the radar of the most relevant reporters may seem like a daunting task. The reality is, no matter how well your press release is crafted, merely sending it across the wire won’t result in much coverage on its own. In order to maximize coverage of your product launch,, you’ll want to employ other strategies to break through the noise. We’re bringing you three must-do tactics to ensure your product launch is as successful as possible.  

BIGnews in the Tech World

by Anna McGeady

public relations social media technology

It’s been another exciting few weeks in the tech world and the BIGteam is here to catch you up on all the latest and greatest news you might have missed. Check out the stories that caught our eye this week and let us know what you’ve been following in the comments below!  

How to Spring Clean Your Office Space

by Anna McGeady

our team

The BIGteam has a very exciting move coming up in just a few short weeks! While we’ve loved working in the cozy and quaint Brookline Village, we’re thrilled to be heading to our new office on Newbury Street! With the move just under a month away, we’ve begun packing up our office knick-knacks and thought we’d share the best tips and tricks we’ve learned along the way!  

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.  

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