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How to Spot Fake News Like a Pro
For many decades, fake news has been an issue that readers had to combat, but it wasn’t until recently that fake news became so prominent and influential in our daily lives. According to a 2016 Gallup poll, only 32% of people said they have a great deal or fair amount of trust in the media, […]
BIGnews in the Tech World
Per usual, it was a BIGweek in technology. We saw the world’s most powerful rocket launch into orbit, Apple cashed in on the smart speaker trend, a Nintendo video game favorite lives on, and unsurprisingly, people are still trying to regulate and understand cryptocurrency. Settle in and get caught up on the latest and greatest […]
BIGnews in the Tech World: A Year In Review
Well, 2017 has finally come to an end (it was a doozy, wasn’t it?). This weekend, we’ll be popping some much needed champagne and counting down the seconds ‘til midnight, but in the meantime, we’re recapping some of the biggest tech stories – the good, the bad and the ugly.
BIGnews in the Tech World
Happy December! Turn up that Michael Bublé Christmas album and settle in for some of the biggest news the tech world has to offer. A lot of stories have broken and developed since we last checked in, but fear not. While the BIGteam was home around our Thanksgiving tables, we were still scrolling through our […]
April Fool’s Day: Careful Planning Creates Buzz
Each year, April Fool’s Day presents an opportunity for brands to have a little fun with “fake news” pranks about new products, new flavors, or even new company names. In 2022, leading 3D printing company and BIGfish client Formlabs wanted to get in on the fun – and media attention – of April Fool’s Day. […]
Social Media Trends That Will Shape the Rest of 2018
We’re now halfway through 2018 (if you can believe it)! This year has already seen plenty of social media trends and moments, from lighthearted exchanges of brands trolling each other to the powerful and important #TimesUp movement. Social media platforms and tools are constantly changing, and PR professionals need to be ready and willing to […]
BIGpredictions for PR Trends in 2018
We’re officially several weeks into 2018 (if you can believe it). Fresh off our trip to CES, the BIGteam has been on the lookout for the latest and greatest emerging technologies coming in 2018. We’ve also been looking ahead to see how the PR landscape is changing and how we can leverage new trends for […]
Top PR Trends for 2017
Can you believe we’ve already completed two full months in 2017?! The new year has brought new PR trends along with it. We’ve compiled a list of the top four trends that all public relations professionals should pay attention to this year.
David Gerzof Richard Appears on CBS Boston and NBC Boston Discussing Recent Twitter Changes
BIGfish CEO, David Gerzof Richard, appeared on CBS News and NBC News Boston to share insights on the chaos surrounding Elon Musk’s takeover of Twitter. Part of Musk’s changes to the social media platform has included an option for all Twitter users to pay $7.99 per month to receive the previously elusive blue check mark, […]
30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits
Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How […]
